She also shared that Levi’s brand jeans are cycling through they were popular in the 1990s and are popular once again. With the comfort and flexibility of stretch denim, the jeans are much more fitted than they were in the 90’s,” she shared. “The high waist jeans have returned, but the fit and fabric has changed. Carri Nolte, who worked as a buyer for Von Maur from 1994-2000, is able to offer a unique perspective on the return of these jeans styles. These straight-legged, loose jeans are popular among students today and come in a variety of washes and distressing levels.
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Many stores are selling loose jeans advertised as mom jeans, but did you know that these jeans were first made popular by MC Hammer in his music video for “Can’t Touch This”? Hammer started one of the biggest trends of the 90s, as many chose to follow his lead by wearing the jeans displayed in this popular song. This resurgence has shown up in many ways including the following six trends: “Thrifting is a lot more popular today than it was even a few years ago and I see girls of every grade participate in some way,” she shared.
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Junior Hayden Evans is one of many students who enjoy finding styles of the 90s while thrifting. Many brands seem to be reusing the styles of the 90s and rebranding them, using terms they feel will appeal to their audience like “vintage” and “mom jeans.” These have been made popular through stores like American Eagle and thrift stores. While the phrase “what goes around comes around” often comes across as cliche, it seems relevant to today’s fashion.